hi! I'm Ana and this is my portfolio.
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VIDEOGRAPHY
ARTICLES
The series of articles and essays below represent both an archive and a reflection of my journey as a student exploring how art, culture, and technology shape the (digital) world around us. Through my work, I have delved into the ways media challenges ideas, sparks creativity, and reflects society. This collection aims to highlight curiosity, critical thinking, and love for meaningful discussions about the continuously evolving media landscape.
Framing Reality
Dive into the fascinating world where objective truth and subjective interpretation collide. Framing Reality: The Interplay of Photorealism and Encoding/Decoding unravels how André Bazin's advocacy for cinematic realism intertwines with Stuart Hall's encoding/decoding communication model. This article bridges the philosophical divide, revealing how films like Aftersun (2022) navigate between authentic visual representation and the audience's interpretative lens. By drawing on insights from Susan Sontag and Cesare Cesarino, the piece sheds light on how cinematic meaning evolves, influenced by both the filmmaker's intent and the viewer's perspective.
The Bald Truth
This paper explores the loss of hair as a symbol of power and monstrosity through a comparative analysis of Voldemort, specficially in Harry Potter and the Goblet of Fire and The Bald Man, the antagonist from a children’s story in Romanian folklore, The Story of Harap-Alb. By linking physical traits to malevolence and dominance, the paper reveals how baldness has evolved as a highlight of masculinity, aggression, and fear across cultures in an era of globalisation. It offers a new perspective on the intersection of appearance, narrative, and power in media.
When AI Meets Anderson
This paper delves into the tension between cinematic realism and audience interpretation, juxtaposing André Bazin’s philosophy of photography, specifically photorealism with Stuart Hall’s encoding/decoding model. Using the film Aftersun (Wells, 2022) as a case study, it explores how objective imagery intertwines with subjective meaning-making. The analysis bridges philosophical debates on cinema, revealing how visual media both reflects and shapes individual and cultural perceptions, creating meaning through framing, image, and colours.
When Lyrics Cross Borders
This paper explores the interplay between American and Romanian rap music, focusing on glocalization – the blend of local and global identities, and pop cosmopolitanism. Through a comparative analysis of two iconic rap songs, the research investigates how global influences shape local music cultures while preserving national identity. Additionally, the essay analyses the visual parallels between Romanian and American music videos in terms of mise-en-scène, cinemtography, and design, revealing a blend of cultural elements that resonate with both local and global audiences. By highlighting the adaptation of global rap templates to reflect Romanian experiences, the study underscores the dynamic relationship between cultural hybridity and localized expression in the globalized music industry.
ANA-MARIA
VOICU
I am currently studying Media and Culture at the University of Amsterdam. Whether shaping narratives on screen or delving into visual theories, my degree taught me how to create projects that resonate across disciplines. My studies aimed to further improve a foundation in both critical analysis and creative practice which equipped me with a skillset that combines theoretical insights with practical applications.
From exploring visual and cultural theories to crossover media, I learned the significance of impactful storytelling on screen and cultivated a set of abilities that bridges the gap between academic inquiry and artistic expression.
Throughout my degree, I have worked on projects that draw from diverse mediums and topics such as short films, talk shows, and video essays covering topics of mental health, AI, music, and adulthood. In this sense, I had to opportunity to delve, explore, and create versatile projects on a scope of projects which play a foundational role in our everyday lives and in the media.
The creation process of thought-provoking and visually engaging videography has expanded my technical abilities and deepened my understanding of how media and culture intersect and influence the art field and society. Hereinafter, I am eager to bring this interdisciplinary approach to my Master’s studies, further refining my ability to create impactful and innovative visual work.